When I was a teenager, I discovered a mascara made by L’oreal called Splash Out. It never flaked, the waterproof version of it never streaked, it lengthened my puny eyelashes and made my nonexistent lower lashes visible. Then a couple years ago, it disappeared off the market. Honestly, that’s how it goes with me. I have amazing brand loyalty, I’m more loyal to companies than they are to me as a consumer. I’m not the only one, I know, because after obsessively checking the Internet for it, people started jacking up the price and selling it for ridiculous amounts of money on Amazon and eBay.
I’ve been known to call the manufacturer off the empty bottles of things to find out if they’ll ship me their product directly once it’s gone off the market. Focus 21 shampoo and conditioners, I’m talking to you!
In sadness, I’ve been searching for an affordable alternative. One I can go to the local store and purchase, I’m not a “Go to Macy’s” kind of gal. I’ve only found a couple of mascaras that compare. First, I tried Maybelline’s Lash Stiletto. That was pretty good but the brush didn’t really find all my tiny eyelashes, so I kept searching. Then I found a mascara that Cover Girl made, but it’s pretty hard to find, which made me think that maybe they’re phasing it out… so I didn’t really want to get hooked on yet another product that was on its way out.
Yesterday, walking through Target, I ditched my husband and kid and studiously went through their makeup aisles. (I’m still looking for the perfect bronze lipstick to replace Revlon’s 101 Bronze Beauty, but that’s another story for another day.) Lo, what did I find? L’oreal has a newish mascara on the shelves called Butterfly. And they have a waterproof version of it. I tried it this morning, so far so good. Despite my misgivings, the brush worked well. I’m waiting to see how the formula holds up through the day. If Amazon reviews are truthful, this may be my Big New Find! My hunt for the perfect replacement mascara could be over!
My excitement is palpable! And suddenly, a Monday isn’t all THAT bad, people!
Jammie J's Quest 
MONDAYS SUCK!!!!!! I am glad yours is ok. Love you sweetie. XOXOXOX
Sorry you’re not having a good one. xoxo
lol. i keep trying to find a cheaper drugstore type mascara (i currently use lancome’s definicils which i love, but it’s like $20something)… anyway, i tried lash stiletto and it was fine, but it started getting clumpy within a few weeks and my lancome one doesn’t. so i did the math, turns out it was cheaper for me to keep buying lancome. let me know how this works out for you. 😀
The reviews on Amazon say that this mascara actually gets better as it ages? I’m interested to see how that goes. I’ve never done department store mascaras, but I might have to if these companies keep discontinuing their products!
CONGRATULATIONS! So happy you found a great replacement. I hate when a product I LOVE disappears….! HAPPY MONDAY, Indeed!
I hate the hunt for new products to replace ones that I was happy with. Such a waste of money! So glad I picked this one up, even though it felt totally impulsive!
okay, i’m going to want a 6 month update on the mascara. lol. (no, but for real.)
I will update! 🙂 So far it’s been better than the other mascaras, but not as good as my Loreal Splash Out was.